Home » Storytelling

Storytelling

The power of emotions: how businesses use customer experience to build loyalty

Posted on by Jhamile Abuabara

In a world dominated by technology and competition, businesses need more than just quality products and services to stand out. The key is to create experiences that captivate customers’ emotions and generate a lasting connection. Emotions: The driving force behind decision-making   Research shows that 95% of purchasing decisions are based on emotions, not logic. […]

Continue reading "The power of emotions: how businesses use customer experience to build loyalty" →

The art of storytelling in marketing: connecting with your audience in an oversaturated world

Posted on by Jhamile Abuabara

We live in an information-saturated world with a shrinking attention span. Cutting through the digital noise has become the biggest challenge in marketing today. Traditional methods of listing product features and sales pitches often fail, leaving audiences disinterested. However, there is an age-old art form that, when used effectively, can capture attention, create connections, and […]

Continue reading "The art of storytelling in marketing: connecting with your audience in an oversaturated world" →