Home » consumer behavior

consumer behavior

The power of emotions: how businesses use customer experience to build loyalty

Posted on by Jhamile Abuabara

In a world dominated by technology and competition, businesses need more than just quality products and services to stand out. The key is to create experiences that captivate customers’ emotions and generate a lasting connection. Emotions: The driving force behind decision-making   Research shows that 95% of purchasing decisions are based on emotions, not logic. […]

Continue reading "The power of emotions: how businesses use customer experience to build loyalty" →

The future of digital marketing and entrepreneurship in the age of artificial intelligence

Posted on by Jhamile Abuabara

In today’s rapidly evolving world, digital marketing and entrepreneurship have become intertwined with the advancements in artificial intelligence (AI). As technology continues to shape our lives, businesses must adapt to stay relevant and competitive. In this article, we will explore the future of digital marketing and entrepreneurship in the age of AI, providing valuable insights […]

Continue reading "The future of digital marketing and entrepreneurship in the age of artificial intelligence" →