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The power of reciprocity in networking: How to give before you get

Posted on by Jhamile Abuabara

In the world of networking, success is not measured by the number of business cards collected or LinkedIn connections amassed. Instead, it is defined by the quality of relationships built over time. One of the most powerful principles that underpin effective networking is reciprocity, the idea that by giving first, we create opportunities for meaningful […]

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The power of emotions: how businesses use customer experience to build loyalty

Posted on by Jhamile Abuabara

In a world dominated by technology and competition, businesses need more than just quality products and services to stand out. The key is to create experiences that captivate customers’ emotions and generate a lasting connection. Emotions: The driving force behind decision-making   Research shows that 95% of purchasing decisions are based on emotions, not logic. […]

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