DMK Tribe

Magazine

SPECIAL ANNIVERSARY EDITION · ISSUE № 23 · 2026

DMK Tribe Turns Three

YEARS

OF CONNECTION,

BELONGING & GROWTH

Issue #23 is a special anniversary edition, marking three years since DMK Tribe was born in Lisbon in September 2023. What started as one community in one city has grown into an international ecosystem of 8,000+ members across 5 cities and 3 countries, backed by 100+ speakers who’ve shared knowledge shaped by real experience. This edition looks back at that journey and ahead to what’s next: our expansion into Paris and Valencia this September.

Inside these pages, you’ll find reflections from industry leaders, stories from the people who shape our ecosystem, and the frameworks our community is putting to work, on Google Ads, AI-assisted prototyping, LinkedIn positioning, and staying grounded while the tools around us keep changing.

In this issue
  • Google Ads Master Setup — Tuna Doksöz on the eight steps that quietly decide if a campaign thrives, or drains the budget.
  • One Evening, One Prototype — Saeid Azizi on turning one raw idea into one tested product, in one night
  • Surfing the AI Wave — Rafael Ribeiro on why nobody controls the wave, only where you sit when it breaks
  • LinkedIn Foundations — Celia Sgar on how to stop using LinkedIn like a digital CV
  • Member Spotlight: Eli Lamah — Beauty Is the New Average, the story behind Aleph Studio.

From the Editor

Building ecosystems where technology, community, and intention move together.

Three years, five cities, one tribe.

This edition reflects three years of the people who make DMK Tribe possible: our teams and hosts across Lisbon, Barcelona, Milan, and now Cascais; the 8,000+ members who keep showing up with curiosity and generosity; and the speakers and strategic allies, from LACS to MOB Makers of Barcelona to Randstad Box Milano, who’ve opened their spaces and their knowledge to this community.

Issue #23 is both a celebration and a checkpoint. From one city to five, from a handful of members to a growing pan-European network, the story of DMK Tribe is the story of people choosing to build together instead of figuring it out alone. As we open our doors in Paris and Valencia this September, we carry forward the same principles that got us here: structure over guesswork, perspective over credentials, rhythm over burnout, and staying human while AI reshapes how we work.

A Note to the Tribe

“Three years in, the lesson hasn’t changed: technology only transforms when people use it with purpose. What has changed is the size of the room. DMK Tribe remains a space we build together, now in five cities, and counting”

Thank you for three years

 Thank you for showing up.

Thank you for being part of this tribe.

An international collective of marketers, creatives and entrepreneurs, We bring together strategists, leaders and curious minds.

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