LISBON
UX And Marketing: Aligning Business Objectives with User Needs
In the ever-evolving landscape of digital products and services, both marketing and user experience (UX) play critical roles in ensuring a brand’s success.
However, while complementary, these two disciplines often face alignment challenges. we will discuss the nuances of marketing and UX, exploring their definitions, inherent tensions, similarities, and the best practices to foster effective collaboration between the two.
We look forward to seeing you on:
📆Wednesday, September 18
⏰7:00 PM
📍The Base Cowork Space
The future of SEO: How to rank in AI Search?
“The future of SEO: How to Rank in AI Search” explores the evolving landscape of search engine optimalization in the age of artificial intelligence.
This presentation delves into strategies and best practices for optimizing content to rank in AI-driven search results, focusing on the impact of entities, NAP sites and Exact Match Blogs (EMB’s).
Learn how to stay ahead in the ever-changing SEO environment by adapting to new technologies and understanding the nuances of AI-powered search engines.
We look forward to seeing you on:
📆Wednesday, September 25
⏰7:00 PM
📍Le Wagon
Previous events
Talk: Make Yourself Indispensable in the AI Era: Essential Skills for Success
About Celia
Celia is an IT Vendor Management expert with a unique journey. Despite having no technical background, she led IT operations and strategic vendor relationships for global giants like PepsiCo, Nestlé, and Danone. Her success is attributed to her exceptional “human skills,” which include adaptability, communication, and leadership.
In 2022, driven by the transformative impact of the pandemic, Celia founded Vendor Manager Hub, a company dedicated to helping businesses manage vendors more effectively and drive value. She has since built a strong personal brand, particularly on LinkedIn, where she shares her expertise and mentors other entrepreneurs.
Originally from Spain, Celia recently relocated to Lisbon and has lived in France and the UK, bringing a rich international perspective to her work. Her passion for mentoring and empowering others makes her a sought-after speaker and thought leader in the field of IT Vendor Management and Personal Branding.
Public speaking training using storytelling and creativity
About Nuno
When Nuno was a teenager, he was very shy, and class presentations felt like horror movies to him. He studied communication and marketing and worked in sales for fifteen years, where he learned to handle any kind of public presentation. It was a school of life.
He then started doing theatre, and his love for stories and writing led him to storytelling, acting in more than two hundred shows. Now, he combines acting and storytelling to help others overcome their fears and become better communicators.
Public speaking is not just about posture techniques, voice modulation, and getting the words right. It is a process of healing and transformation. That’s why he studied psychology and completed a master’s degree in “Expressive Arts” to understand the roots of our fears.
First DMK Tribe community Masterclass: LinkedIn Mastery in One Hit
About our speakers:
About Jacques
Jacques Foul is a digital communication consultant and trainer specializing in helping communication teams upgrade their online communications with more effective strategies, AI and thought leadership. His past clients include the World Food Programme, SolarPower Europe, the European Commission, and the European Investment Bank.
About Mony
Mony is the most influential LinkedIn Ads expert in France. He frequently speaks on stage with top companies like LinkedIn France.
He helped 45+ companies – from start-up to enterprise – increase their pipeline and revenue through full-funnel LinkedIn Ads campaigns.
Talk: Enhancing digital marketing funnels from the inside out
About Daniela
Daniela Cuervo is a Digital Project Manager with expertise in enhancing digital marketing funnels through strategic leadership and innovative technology use. With a strong background in optimizing team processes and project management, she has contributed to improve productivity and operational efficiency at marketing agencies. Daniela’s approach combines advanced AI applications and a deep understanding of team dynamics to foster environments of continuous improvement and agile responsiveness.
Creativity and design thinking, cultivating a culture of innovation
Thanks to everyone who attended, a very special thanks to our moderator, Mark R. Khalifé , and to the panelists, Felipe Lacerda, Felipe Castro, and Nuno Liborio , for sharing their creative journeys, your ideas, and your professional experiences was really enriching.
Many thanks to SITIO.pt for their warm hospitality and every detail. The venue was perfect!
Last but not least, our thanks to our sponsors, 351 Portuguese Startup Association and Lisboa Unicorn Capital, for their support in making this event that much more special.
How to Use AI to create highly converting funnels that turn browsers into customers
About Jad
Jad, is a direct response marketer with a focus on social media marketing and lead generation.
I’ve generated over 100,000 leads/sales across different markets, including:
– Ecommerce
– E-learning
– Home Services
– Health and Wellness
This workshop will be delivered by Imparted by: André Casal
About André
Serial Entrepreneur with a background in full-stack software engineering.
I managed to create an online presence with my Blog, Posts on X, and YouTube channel, which are accessed by more than 50000 people monthly. Looking forward to reaching and helping more people by sharing my knowledge.
Talk:
Decoding Growth: Building Sustainable Strategies from Scratch
About Apo
Is a Growth Marketer whose professional story unfolds with a finance degree and quickly transitions into a passion for sales and a deep dive into marketing, where he found his niche in revenue and marketing strategies. His entrepreneurial spirit led to the founding of two ventures. Having played a pivotal role in guiding startups to achieve staggering revenue growth, with increases reaching up to 400%, Apo’s experiences across seven countries have enriched him with diverse perspectives. These experiences directly feed into his knack for crafting strategies that have led businesses to their first 7-figure revenue milestone. Join Apo for an interactive, real-world exploration of marketing principles, where sustainable growth is not just a concept but a practical reality starting from day one.
📆Wednesday, May 15
⏰7:00 PM
📍The Base Coworking (Lisbon)
In partnership with Le Wagon, the workshop will be delivered by the teachers of Le Wagon.
Le Wagon, a leader in immersive tech training, teaches people the skills they need to change their lives by starting their tech careers or launching their startups.
Le Wagon offers web development and data Bootcamps, as well as skills courses, online and in more than 40 cities around the world. Founded in Paris in 2013, Le Wagon now has a community of more than 25,000 graduates from all walks of life, including many entrepreneurs who created more than 220 tech startups and raised more than $1.1 billion worldwide.
Build a website with Webflow, connect a database with Airtable, and learn how to implement forms with API calls with Zapier.
We look forward to seeing you on:
📆Tuesday, April 9
⏰7:00 PM
📍Le Wagon Lisboa – Escola de Programação (Lisbon)
Talk: Mastering copywriting, uncovering the true meaning of copy
About Victoria:
Victoria is an Israeli digital nomad and freelance copywriter currently living in Lisbon. Vik grew from marketing intern to marketing manager to freelance copywriter in her 9-year journey in marketing. Her experience took her from writing blogs, websites, whitepapers, ads, and emails to writing storytelling posts that boost the personal brand of executives on Linkedin. She has been working with startups, tech, and Fortune 500 companies helping them translate complex ideas into impactful stories.
We look forward to seeing you on:
📆Wednesday, April 3
⏰7:00 PM
📍The Base Coworking (Lisbon)
About Ghieroni:
Head of Marketing and Franchise Expansion, Ghieroni began his journey at the age of 14 as a designer. At the age of 20 got promoted to Marketing and Communications Director of a Brazilian known motorcycle group, was Marketing Director of other two ads agencies and dropped out of Design college to undertake his first idea.
Provided services for one of the largest franchises in Brazil, in which he participated in its growth starting with just 5 franchises, until reaching more than 600 franchises sold, more than 200 active and was invited to the Shark Tank Program. As a serial entrepreneur founded three companies (Cosmo Criativo, Foz sustentável and Virtual Office Lisbon )based in 3 different countries (Brazil, Portugal and Belgium).
We look forward to seeing you on:
📆Thursday, March 7
⏰7:00 PM
📍The Art Inn Lisbon (Lisbon)
A panel dedicated to mastering Meta ads, we’ll dive deep into crafting the ultimate campaigns on Facebook and Instagram.
Our Speaker: Roberto “Popy” Nardini
He is Italian, 37 years old, living in Lisbon since 2012. He has been a social media marketer for over 14 years.
In 2015, he was part of the first Italian team for nearly 3 years of “Facebook Marketing Experts” for small and medium Italian enterprises, freelancers, and communication agencies.
He has optimized ads and suggested various strategies to several brands, companies, and Italian public figures, making them known even overseas. Afterward, he decided to found ADVPlus to continue providing consultancy, training, and offering management to those who want an online presence, want to sell online, and become known especially with Facebook and Instagram.
He provides training at Italian and Portuguese universities and participates in industry events in Italy as a speaker
Networking & Digital Marketing Tribe Meetup at Happy Hour
We look forward to seeing you on:
📆Wednesday, February 7
⏰7:00 PM
📍Outsite Cowork Café (Lisbon)
Personal Branding for Business Owners, Entrepreneurs and Freelancers
Your personal brand isn’t just a logo or a tagline; it’s the narrative that resonates with authenticity, building trust and forging connections that stand the test of time.
We have two special speakers:
Speaker #1: 𝐌𝐢𝐬𝐡𝐚 𝐑𝐞𝐩𝐢𝐚𝐤𝐡
💡Talk: 𝑬𝒎𝒑𝒐𝒘𝒆𝒓𝒊𝒏𝒈 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅𝒔 𝒂𝒏𝒅 𝒄𝒐𝒎𝒑𝒂𝒏𝒊𝒆𝒔 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒂 𝒎𝒊𝒔𝒔𝒊𝒐𝒏-𝒐𝒓𝒊𝒆𝒏𝒕𝒆𝒅 𝒂𝒑𝒑𝒓𝒐𝒂𝒄𝒉 𝒊𝒏 𝒕𝒉𝒆𝒊𝒓 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈.
About Misha:
Misha works as a personal and business mission consultant, empowering personal brands and companies to operate with a mission-centric strategy. She also conducts personal sessions for entrepreneurs. With over 10 years of people-oriented work experience, both employed in multinational companies and self-employed as a consultant for individuals, her current mission is to explain the love principle and human approach in business to as many people as possible. Three months ago, she co-founded ‘Agencia Sensiv,’ a Ukrainian consulting agency that helps businesses become sensational by implementing a mission-oriented approach in their operations.
Speaker #2 𝐉𝐡𝐚𝐦𝐢𝐥𝐞 𝐀𝐛𝐮𝐚𝐛𝐚𝐫𝐚
💡 Talk: 𝑻𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒇𝒐𝒓 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍𝒔 – 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒓𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑𝒔 𝒂𝒏𝒅 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔.
About Jhamile:
Jhamile Abuabara is the founder of Little Connexions and a seasoned digital marketing professional with over 10 years of experience. She has a robust background in creating and implementing effective strategies to enhance SEO and digital presence for various organisations.
Her extensive experience spans different countries, including the United States, Argentina, Peru, and Colombia. Currently based in Lisbon, Jhamile is dedicated to developing business connection platforms, optimizing SEO strategies for companies, utilising digital marketing tools, and supporting companies to reach their full potential. Her passion lies in connecting people and creating opportunities for growth and collaboration.
Talk:
Social Media : How to build a strong and engaging community through organic content
Speaker: Théo Moisson
About Théo
Theo worked for Meta as a Digital Marketer, assisting numerous companies in achieving their goals. He collaborated with over 100 companies for a year, implementing customised programmes. Within less than a year, he successfully built a powerful and engaging community on Instagram, amassing almost 1200 subscribers and 120k views with only 2 videos, all through fully organic content. Two months ago, he transitioned to the role of an Account Strategist in Digital Marketing as a Google Partner. He continues to craft compelling organic content through social media.
🌲Connect✨, share, and meet🤝 with fellow Digital Marketing professionals this holiday season🎄 and kick-start🚀 the new year with a fresh perspective and a wealth of new connections.
Join us for a special Christmas networking event✨ in Lisbon🇵🇹, where you’ll have the opportunity to connect👥 with experienced and passionate Digital Marketing professionals💻, exchange valuable insights, and stay ahead of the curve in this ever-evolving industry.
Whether you’re a seasoned expert or just starting out, this event is the perfect opportunity to expand your network, learn from the best, and discover new opportunities for growth🌱.
Join us on Tuesday, November 28th for our event on Stereo Marketing: empowering brands through Podcasting
Our guest speaker, Felipe Castro, will share his expertise and provide insights on leveraging podcasting to amplify your message, connect with your audience, and achieve your marketing goals.
Speaker: Felipe Castro
Talk: Stereo Marketing: empowering your brand through Podcasting
Description:
Immerse yourself in the stereo sound of digital marketing with the power of podcasting. Learn to create engaging content that amplifies your message and connects with your audience in an entirely new dimension. Event Details:
About Felipe Castro:
Felipe Castro is a seasoned radio broadcaster and the founder of EOM LAB, a company dedicated to crafting impactful and inclusive sound experiences. With over 12 projects under his belt, Felipe has garnered over 50,000 listens, showcasing his mastery of the podcasting medium.
🚀 Career growth: AI marketing tools and tips for Professional Expertise.
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Myranda Heipel (Tech recruiter), will join us at this event, bringing her insight and perspective as an employer.
💡Talk: Understanding the selection process: How to Fit into the Employer’s Perspective
Description: Uncover the secrets behind the selection process and gain key insights into what employers truly look for in a candidate, from the application stage to the job offer.
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About Myranda,
Tech recruiter by training, people geek by choice. I thrive off of setting businesses and people up to catapult each other to the next level. Having worked in both agency and internal, my responsibilities have ranged from full-cycle recruitment through the implementation of integrated people policies, processes, programs and initiatives that align with the company vision, strategy and direction.
Networking & Digital Marketing Tribe Meetup at Happy Hour
👥Connect, share, and get to know professionals in the field of Digital Marketing.
If you want to learn about Digital Marketing, you can get to know and learn from our community.
Come and connect with Digital Marketing professionals in Lisbon!
💡 Talk : Content Creation on Social Media
My name is Kertu, also known as Kiki, and originally from Estonia. I've had the privilege of calling several places home, having lived in Greece for many years and now residing in Lisbon for over a year. My passion for content creation has been fueled by my extensive travels through 30 countries. About three years ago, I decided to take my love for content creation to the next level. I immersed myself in learning the ins and outs of social media through various courses. Since September 2020, I've been working as a freelance social media manager, helping brands and individuals tell their stories in the most engaging ways possible. .
💡 Talk 1: Starting an e-commerce business in 2023
Speaker: Atif and Rabi . We will talk about marketplaces like Amazon, walmart, Ebay, Tiktok and we will also cover selling on your website things as well like on Shopify, also talk about Ecommerce business models like Private label, Wholesale model, Dropshipping, Retail arbitrage .
💡 Talk 2: AI Potential and Adapting to Change
Speaker: Zane . We will discuss some topics such as: • AI Utilization Demonstration: Facebook Ads • AI Automation in the Construction Company • AI Automation for Travel Organization • Setting Up an AI Chatbot (Demo)
Digital Marketing Tribe Meeting
Content marketing, Search engine marketing, SEO, Keyword optimization
Community Meeting: Content Creation Mastermind
Join us in this Master Mind and exchange knowledge, experiences, tools and techniques for content creation.
Unleashing TikTok's Potential: Empowering Digital Marketers and Entrepreneurs
Understanding TikTok's Influence: Gain a comprehensive understanding of TikTok's impact on the digital landscape.
Conversation with Peter Hannonen.
Topic of the meeting:
Empowering Digital Marketers and Entrepreneurs
Understanding TikTok’s Influence: Gain a comprehensive understanding of TikTok’s impact on the digital landscape and its potential as a marketing and entrepreneurial tool.
Automated outreach personalization with ChatGPT API
You'll learn about my experience using ChatGPT and how it improves daily operations for marketers.
Talk: Automated outreach personalization with ChatGPT API.
Speaker: Daria Krutova
ChatGPT Prompts for Marketers
You’ll learn about my experience using ChatGPT and how it improves daily operations for marketers. You’ll receive a collection of prompts that have instantly improved my content.
Discover the Solutions of Artificial Intelligence in Digital Marketing
Discover how artificial intelligence is transforming the world of digital marketing at our community meeting!
Panel discuss Technology and Humanity
Panel discuss Technology and Humanity: The art of AI-driven targeted advertising and personalized communication.
The art of AI-driven targeted advertising and personalized communication.
We are excited to announce that we have two amazing guests joining us for an interactive panel with the audience. Juliana Paes Garcia, Founder of Devolvi Meu Crachá, and Dmitry Grankin, Founder of Vexa.ai, will be leading this panel together with our hosts.
If you’re looking to connect more with your audience or want to have better results with your E-commerce, this debate is for you. It’s a great opportunity to gain valuable insights into the latest trends and strategies.
Open discussion: implementing AI in Digital Marketing
We build a community of digital Marketing professionals in Lisbon.
Digital Marketing Meetup Lisbon V.4
How to make more sales optimizing your ads with better creative+campaingns.
Our speaker is Fredédéric Tomal CEO Viral Vertical.
