Welcome to the AI Transformation: Key Points and Reflections from a Futurist on the Artificial Intelligence Revolution Artificial intelligence (AI) is one of the most transformative forces of the digital era. In his book Welcome to the Transformation of AI, Vito Di Bari, a renowned futurist and innovation strategist, provides a clear and detailed guide […]
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Digital marketing in 2025 stands at the brink of a profound transformation, fuelled by technological advancements and changing consumer expectations. With the rapid progression of artificial intelligence, the rising importance of sustainability, and the continual evolution of platforms like TikTok, brands must adapt swiftly to remain relevant. This article explores the top digital marketing trends […]
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The Fourth Industrial Revolution, or Industry 4.0, has brought about an unprecedented wave of technological advancements. Artificial intelligence, the Internet of Things, big data, and robotics are rapidly transforming industrial operations. Within this context, collaborative robotics—also known as “cobotics”—has emerged as a disruptive technology, promising to redefine the role of robots in the workplace and, […]
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With rapid technological advancements, shifts in consumer behaviour, and an increasingly digital-focused world, marketing professionals today face an ever-evolving landscape. To remain relevant and effective, marketers must possess a blend of traditional skills, digital expertise, and adaptive strategies that empower them to navigate this dynamic environment. 1. Digital literacy and data-driven decision-making Understanding digital tools […]
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The SEO landscape is undergoing a seismic shift. With the integration of artificial intelligence (AI) into search engines, the rules of the game have changed. Traditional SEO practices are no longer enough; ranking in AI-driven search now requires a more nuanced and strategic approach. This article explores key strategies to rank effectively in AI search, […]
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Where it all Started I was in Grade 5 in school in mid 1980s, leave aside social media, we did not have much of TV too! We had our playground. And, we had Comic books. Asterix, Tintin and many more. And yes, they were expensive to buy. I come from one the top tier school […]
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The metaverse, an immersive digital space where individuals interact through avatars, is poised to be the next major revolution in how brands connect with consumers. By offering personalized and engaging experiences, the metaverse is transforming the way we understand marketing and advertising. Immersion as the Central Axis Virtual reality and augmented reality are the technologies […]
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Imagine standing on the brink of a great challenge. It could be launching a business, reaching a personal goal, or simply overcoming a significant obstacle. Excitement fills you, but so does doubt. Can you achieve it alone? The answer is clear: collaboration is key. In today’s interconnected world, success is not a solo journey but […]
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Last week, I attended a networking meetup—one of those events where driven professionals gather to exchange ideas, expand their connections, and explore new opportunities. We’ve all been there, right? Handshakes, business cards, the usual talk about what we do and how we do it. But this time, something unexpected happened. I met Sumrit, a […]
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In a world dominated by technology and competition, businesses need more than just quality products and services to stand out. The key is to create experiences that captivate customers’ emotions and generate a lasting connection. Emotions: The driving force behind decision-making Research shows that 95% of purchasing decisions are based on emotions, not logic. […]
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