Companies don’t fail because of a lack of strategy.
They fail because people disconnect from it.
I work with leaders and organisations that are growing fast, and don’t want to lose their culture, identity, or people along the way.
With 20+ years of experience across strategic marketing, go-to-market, leadership development, and community building, I help companies turn fragmented teams and audiences into aligned ecosystems that drive trust, engagement, and sustainable growth.
My work sits at the intersection of strategy, culture, and community.
I combine strategic clarity, human-centred leadership, and community-led systems to solve one core challenge:
How to scale without losing the human core of the business.
LISBON
After two and a half years as a marketing consultant for Facebook and Instagram for the Italian market and the EMEA region with a rich portfolio of clients ranging from small to large enterprises, I have decided to offer personalized consultations through ADV+. I can help businesses and entrepreneurs create a complete online strategy to increase sales, boost lead collection, and enhance brand and product awareness.
BARCELONA
16 years advising companies in Digital Marketing, responsible for designing, implementing and monitoring positioning strategies and digital reputation for different brands in Latin America, USA and Europe.
Design of measurement strategies for the optimization and fulfillment of objectives, oriented branding, lead generation, conversions, sales, traffic.
Barcelona-based commercial leader with 10+ years scaling companies across SaaS, Retail, Hospitality, and Pharma.
I specialize in turning marketing, sales and customer services processes into invisible revenue engines that automate the busywork so teams can focus on the human side of sales. My approach is hands-on and rooted in mutual respect, I’m as comfortable leading 200+ people as I am getting into the technical weeds.
Off the clock, I’m likely watching F1, playing hard rock guitar, enjoying life with my family or geeking out over new tech.
10+ years in digital marketing, crafting data-driven strategies across inbound and outbound channels. I lead marketing at an Australian creative agency working with brands like Spotify and TikTok. Whether you’re launching, scaling, or optimizing, I can help you prioritize the right channels and build a GTM strategy that works.
MILAN
Sara is a Marketing and Social Media Manager with over a decade of international experience across Italy, Portugal, and Germany. She combines creative content strategy with strong data analysis skills to enhance brand visibility and community engagement.
She has worked with leading editorial brands and global platforms like Airbnb, specializing in social media strategy, SEO copywriting, reporting, and customer experience. Fluent in four languages, she brings a multicultural, results‑driven approach to every project.
