Marketing without a budget: Guerrilla tactics for early-stage startups

When I give mentoring sessions, one of the main concerns for those just starting out is the lack of budget for their startup’s marketing. I relate to them a lot because, just like them, when I created my first venture, I had no budget either. Over time, I realised that this was not an obstacle […]

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The Metaverse: The new frontier of immersive marketing

The metaverse, an immersive digital space where individuals interact through avatars, is poised to be the next major revolution in how brands connect with consumers. By offering personalized and engaging experiences, the metaverse is transforming the way we understand marketing and advertising. Immersion as the Central Axis Virtual reality and augmented reality are the technologies […]

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