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Adapt or disappear: Essential skills for the modern marketer

Posted on by Jhamile Abuabara

With rapid technological advancements, shifts in consumer behaviour, and an increasingly digital-focused world, marketing professionals today face an ever-evolving landscape. To remain relevant and effective, marketers must possess a blend of traditional skills, digital expertise, and adaptive strategies that empower them to navigate this dynamic environment. 1. Digital literacy and data-driven decision-making Understanding digital tools […]

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The Metaverse: The new frontier of immersive marketing

Posted on by Jhamile Abuabara

The metaverse, an immersive digital space where individuals interact through avatars, is poised to be the next major revolution in how brands connect with consumers. By offering personalized and engaging experiences, the metaverse is transforming the way we understand marketing and advertising. Immersion as the Central Axis Virtual reality and augmented reality are the technologies […]

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The art of storytelling in marketing: connecting with your audience in an oversaturated world

Posted on by Jhamile Abuabara

We live in an information-saturated world with a shrinking attention span. Cutting through the digital noise has become the biggest challenge in marketing today. Traditional methods of listing product features and sales pitches often fail, leaving audiences disinterested. However, there is an age-old art form that, when used effectively, can capture attention, create connections, and […]

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